
Hire a portfolio COO
Experienced operational, financial and strategic support to setup your business for its next stage of growth
About us
A chief operating officer (“COO”) is the most misunderstood role in a company. It is common for businesses to wait too long before bringing on an operational leader due to a lack of clarity around the role or limited funding. The COO role is custom to every company and requires deep self-awareness to outline the specific skills and qualities needed.
At COO Defined, we use our COO experience to help define this role so we can offer a flexible solution for SMEs and start-ups.
We hire out COOs on a part-time basis (1 to 2 days-a-week) on flexible, cost-effective contracts until your business is prepared for the next round of financing and can hire a permanent COO or CFO. Our COOs are part of a network that share insights and best practices, giving you access to a wider knowledge base.
Our typical contracts last six months or more, where a hands-on COO is embedded in your company.
Contact us today to set up your first consultation.

Services
COOs will undertake the following key services and more:
Finance
Manage reporting, budget forecasting and capital raising
Integrate Business Systems
Establish and streamline all business systems for accounting, HR and legal contracts
Strategy + Execution
Every business will require bespoke solutions to execute on the founder's vision
Performance Management
Support operations function, people management & recruitment, and implement OKRs and KPIs
Board Management
Management and preparation of board and investor presentations

What we offer
Establish the business infrastructure and execute on your vision by taking the most efficient path
A selection of industry leading COOs who are part of a COO network sharing insights
Financial experts with significant strategic and operational experience that will increase shareholder value by saving your business time and money
More affordable and flexible than a permanent hire
When to hire?
The below are a few examples but please contact us for further guidance:
You hit product/market fit and want to build repeatable and scalable processes
Each department becomes bigger than one person
The leadership team is spread too thin (i.e. more than five reports each)
You’re about to raise capital scale (large seed or series A or B)
You produce physical products that require manufacturing and supply-chain management
Your founder is a creative/ tech-focused individual and needs operational and strategic support
Contact us to setup your free consultation
We offer a free phone consultation (30 minutes) to discuss options to fully understand your business needs so we can propose the perfect COO for your business.
The Team

Paul Rootham
Founder
Strategic, commercial and operational executive with more than 14 years experience. Working directly with industry-leading CEOs and Senior Management Teams. Had the privilege of working on iconic British / global brands such as MasterChef, The Biggest Loser and the Beano. Previously COO of Beano Studios.

Nick Verkroost
Advisor
Nick is an experienced operator and business leader in the early stage tech sector with over 10 years experience setting up and growing B2B technology companies. Nick's experience mainly focuses on commercial and operational execution, organisational growth, financial planning and fundraising activities.